What Women Want: How Both Beauty and Wellness Objectives Empower Today's Woman

Each year, the Global Wellness Summit (GWS) identifies new trends they perceive will have a meaningful impact on the $3.7 trillion wellness industry. It is important to note that this is the only wellness forecast that draws on the insights of more than 600 executives who were delegates and presenters at the 2017 Global Wellness Summit. In addition, the GWS Forecast is the sole trends report based on the perspectives of renowned economists, medical and wellness professionals, academics, and leaders across all sectors of the wellness industry. Trend #8 for 2018 is “A New Feminist Wellness.” Here’s a brief summary of the ways in which GWS sees women impacting approaches to wellness and the greater industry in 2018 and beyond.

Less Me, More Us

A new wave of feminism–a new concept of self-care that involves political activism–is arising from a growing realization that governments and medicine aren’t hurrying to “solve” for women’s bodies and lives. As we move through 2018 and beyond, we will see powerful new intersections between women’s empowerment, feminism and wellness. The wellness world has long been quietly “solving for women” so it’s a natural outcome that today’s activist and wellness-oriented women will take hold of solving for their own bodies.

Women Supporting Women

New women-only clubs, co-working spaces, and collectives are popping up designed for women to meet, network, support each other and each others’ businesses, learn and be politically active together and much of it served up in wellness environments. New York City's The Wing (pictured above) is a network of co-working and community spaces designed for women with the goal of creating new opportunities, ideas and conversations that will lead to greater mobility and prosperity for womankind.

FemTech

We are witnessing a whole crop of women doctors, technologists and designers who are identifying unaddressed issues surrounding women’s bodies and their lives. These fixes targeting women’s bodies and sexuality fall under an umbrella being called “FemTech.” FemTech may be about creating apps for easily accessible real-time fertility and hormone tracking for women, creating new approaches to menstruation like the diva cup or period panties. FemTech is also embracing women-designed and created “smart” bras and clothing that actually fits larger sizes. A new trend in fashion sports a more covered-up, loose, unstructured look for women’s business attire which acknowledges the actual size of real women’s bodies.

Solving for Women of Color and Revising #WellnessSoWhite

Women of color are a powerful customer base and they’re passionate about self-care. Specifically designed fitness and yoga classes and beauty brands rolling out cosmetic lines to suit dozens of skin tones are part of this new solving for women of color.

Women’s Empowerment Wellness Travel

Safe extreme adventure travel for the solo woman as well as more emotional healing retreats for women or retreats designed to help women get their sexual wellness back are catching on.

Painmoons is the new coined word describing how women’s wellness travel gets real about offering healing spaces for women to deal with their anger and sadness. Painmoon retreats acknowledge that women (like men) so often go through rough chapters at times when they need wellness the most. We are seeing more retreats focused on helping women get past emotions of hurt, sadness or low self-esteem and thinking you’re not beautiful enough.

Solving for HER Pleasure and Sexual Wellness

Sexual pleasure brands are currently and boldly aligning themselves with wellness while sex is quickly shedding its taboo.

The Power of Education and the Purse

“From 2013-2023, the global incomes of women will explode from $13 trillion to $18 trillion, and that $5 trillion increase represents more than twice the expected growth in GDP from both China and India. By 2028, women will control close to 75% of discretionary world spending.

In the UK it’s predicted that, by 2020, women’s pay will overtake men’s, and that they will own 60% of wealth by 2025, with a similar figure forecast for the U.S.”

Women are also massively gaining an education advantage.

“Women in the U.S. earned 42% more degrees than men in 2015  (to grow to 48% by 2022) while in Britain it’s predicted that a girl born in 2016 will be 75% more likely to attend university than a boy.

As women’s career success and spending power skyrockets, their spending on designed-for-them wellness will also soar."

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Source: McGroarty, Beth, et al. 2018 Global Wellness Trends Report. Global Wellness Summit, 2018, 2018 Global Wellness Trends Report, globalwellnesssummit.com.

What You Need to Know About Essential Oils

An essential oil is a natural volatile material typically obtained by distillation. It emits the characteristic fragrance, flavor and/or action of the plant or other source from which it’s extracted.

Essential oils are found in various plant parts: leaves, stems, flower buds, open flowers, peels, barks, fruits, roots, needles, twigs, and resins. 

When you utilize an essential oil for your well-being and vitality, the oils bombards you with a wide array of beneficial chemicals. Chemically, an essential oil is a complex mixture of 30 to 100 or more phyto-chemicals or plant compounds.

There are three primary ways to get the benefits of an essential oil:

1. through topical application

2. by inhalation, and

3. by ingestion.

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TOPICAL APPLICATION

You can enjoy essential oils’ benefits by topically applying directly to skin. But you must always apply an essential oil in a carrier oil. Fractionated coconut oil is one example.

You need to use a carrier oil to prevent burning, irritation or other very uncomfortable effects. This is because essential oils are extremely potent.

For example, it takes about 60,000 roses or 200 pounds of petals to make one ounce of damask rose essential oil. Similar factors hold true for all essential oils. So never apply an essential oil directly to skin unless it’s suspended in an appropriate carrier oil.

You can also diffuse essential oils in bathwater asanother way to apply the oils topically.

To increase aborption effectiveness, gently massage the area first to improve circulation in that area. Applying a drop of an essential oil blend on warmed skin will also enhance circulation and in turn enhance absorption. 

Take advantage of proven and appropriate proportions and blends of essential oils in reputable PHYTO5 Swiss-made skincare products.

This is how you can ensure you get the benefit of enormously potent essential oils without irritating skin.

European made products like PHYTO5 Swiss-made skincare must comply with strict European regulations limiting the type and concentration of natural essential oils in skincare products. The U. S. makes no such requirements for your protection.

INHALATION

Inhale the fragrance of essential oils. It’s another way to realize their healing benefits. Inhalation affects the body through several systems and pathways.

It can occur:

• by breathing the fragrance of the oil through the nose or mouth, and

• aromatherapeutically via diffuser or in a bath.

Do these two things to activate essential oils’ energetic properties:

1. warming the oils slightly, and

2. tapping the bottle first two or three times.

All the physical organs or cells which relate to the sense of smell make up your olfactory system. When you inhale the fragrance of an essential oil, airborne molecules interact with your olfactory organs and reach the brain almost immediately through a variety of receptor sites.

One of these receptor sites is the limbic system,(1)–what some refer to as the emotional brain or the smell brain.

The limbic system is a group of deep brain structures that are involved in the sense of smell and the experience of emotions… The limbic system works in coordination with the pituitary gland** and the hypothalamus*** area of the brain to regulate the hormonal activities of the endocrine system… [it] also influences immunity. Through their action on the limbic system, essential oils can have a positive impact on all of these functions by bringing balance to the body. – Roberta Wilson, Aromatherapy: Essential Oils for Vibrant Health and Beauty

When you inhale the scent of an essential oil its microscopic molecules travel to the lungs and interact positively with your respiratory system.

INGESTION

You can also internally ingest essential oils but again, because of their potency you must be very careful. Don’t overdo. One or two drops in a tall glass of water is all you need.

One or a few drops of essential oil doesn’t look like very much, but because they’re so powerful ingesting more could actually be detrimental. It could throw you into a healing crisis.

If you want to consume essential oils through the mouth, you really should consult an expert in essential oils for your safety. In France, for example, trained physicians and pharmacists prescribe and dispense essential oils as remedies.

Take these reasons for caution when ingesting essential oils seriously:

• Some essential oils can be toxic to the liver or kidneys when ingested.

• A chemical breakdown of essential oils during digestion can so alter the effects you may not achieve the results desired.

Sometimes quality of essential oils is questionable.

Be aware that just because you find essential oils in your local department or even grocery store, it doesn’t necessarily follow the quality is high. In some cases, they might even be synthetically created. They may smell great to you but have no wellness benefits whatsoever.

It’s smart to incorporate the use of essential oils into your holistic lifestyle. At the same time, do your due diligence to learn about every aspect of essential oils. Become a well informed consumer and get what you believe you’re paying for.

When it comes to essential oils in skincare (which is a profoundly therapeutic way to introduce essential oils into your system), rely on the vast knowledge and experience of chemists well trained in the appropriate dosages, blends and use of the oils. PHYTO5 skincare is formulated by expert chemists trained in the proper use of essential oils.

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Endnotes:

(1) a complex system of nerves and networks in the brain, involving several areas near the edge of the cortex concerned with instinct and mood. It controls the basic emotions (fear, pleasure, anger) and drives (hunger, sex, dominance, care of offspring). –The New Oxford American Dictionary

(2) A pea-sized body attached to the base of the brain, the pituitary is important in controlling growth and development and the functioning of the other endocrine glands. It is the major endocrine gland. –The New Oxford American Dictionary

(3) a region of the forebrain below the thalamus that coordinates both the autonomic nervous system and the activity of the pituitary, controlling body temperature, thirst, hunger, and other homeostatic systems, and involved in sleep and emotional activity. –The New Oxford American Dictionary

 …

Sources:

The New Oxford American Dictionary

Wilson, Roberta. Aromatherapy: Essential Oils for Vibrant Health and Beauty. New York: Avery, 2002. Print

Photo courtesy of Ksenia Makagonova at Unsplash

Authentic Wellness and Beauty and Millennials

Integrative wellness studios, sound baths, silent spas and natural beauty. Avocado oil, black garlic and sober socializing. Millennials have driven wellness-oriented spas and centers to new heights since the mid 2010s.

Millennials would love PHYTO5 products, method, philosophy and lifestyle approach to skincare. PHYTO5 is all about addressing the very organic, discriminating demands and progressive intelligent lifestyle choices of millennials.

PHYTO5 professionals all over the U. S. are gratified by the success they achieve in addressing the more creative real-time lifestyle choices and concerns of millennials.

Carlyn Weiler of Weiler Academy in Green Bay, Wisconsin says:

"Here in the U.S., facials tend to be more about rubbing products on the skin. When I came back to the states after being treated to and learning about European style facials and body treatments, I was very relieved to find PHYTO5 that is truly holistic and wellness targeted and so superior to any other skincare system I've seen or experienced."

PHYTO5 skincare and therapies offer a decidedly vibrational approach to skincare and wellness unmatched in the entire beauty industry. Working at the level, not just of matter but energy, true holistic natural beauty is achieved on subtle levels which radiate outward into the skin. 

Global Spa and Wellness Trends

"Wellness on the Rise: According to the latest figures from the Global Wellness Institute, the Global Wellness Economy has grown by 10.6% since 2013 to $3.7 trillion, far outpacing global GDP... The global spa market grew from $94 billion in 2013 to $99 billion in 2015 with 16,000 new spas and over 230,000 new employees." –psychologyofwellbeing.com

Many of PHYTO5's professional clients have been clients since PHYTO5's inception in the late 70s. This is a testament to PHYTO5 skincare's, technologies' and protocols' remarkable results.

These skincare and chroma-technologies are at once time honored and forever classically on trend. This is quite an unusual characteristic in the beauty industry.

The combination of our quantum energetic skincare and proprietary award-winning vibrational light technologies elevates the wellness effects of facial and body treatments to levels that reach far beyond the typical spa treatment. It's safe to say that PHYTO5 embodies all that wellness truly means.

Partake of the mystique of quantum energetic formulated plant-based skincare for your exalted natural beauty and well-being. Subscribe for a discount promo code, plus get truly unique beauty tips and offers.

Millennials Prefer Experience Over Materiality. And They Value Authenticity.

One of the first things you'll hear about millennials is that they "love and value authenticity, but what does that mean? Authenticity is a broad concept with a definition that's hard to put a finger on; authenticity comes from knowing your customers, their needs, and how to have that communicated," this according to Rakuten Marketing.

So Take a Good Look at PHYTO5

Millennials are propelling the wellness lifestyle forward.

PHYTO5 skincare can stand up to millennials’ wise skepticism. PHYTO5 offers much more than a product. We offer an experience from the moment the cap or jar is removed from the product container. 

Can your spa or does your chosen line of skincare authentically deliver what these highly discriminating consumers are demanding? 

Take a good look at PHYTO5—the embodiment of what Generation Y and all discriminating wellness and beauty product consumers avidly seek:

authenticity • clean • vibrational • plant-based vegan • wellness generated on the cellular level