Benefit from the Superior Swiss Water Purity of Jurassic History in PHYTO5 Skincar

Water is the most life-sustaining fluid on the planet, and nowhere is it naturally more pure than in Switzerland. PHYTO5 skincare uses this pure Swiss mountain water in all its formulations.

Switzerland is widely known and recognized for providing the best quality drinking water to its citizens. The Swiss enjoy incredibly pure water right out of the tap in a way that no other country quite enjoys. Even though the Swiss tend to consume more high calorie foods, they have one of the lowest obesity rates in the world. A major factor is that the large amounts of completely safe indigenous water Swiss people drink cleanses and purifies their bodies.

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“It will be important to acknowledge that safe water is one of essential components or needs for healthy living, along with adequate sanitation and proper nutrition. Together, these are the essential health needs to be met in the developing and the developed world. All three contribute to reduced disease and increased health, and the lack of one can degrade the beneficial impact of the others.”

— Mark D. Sobsey, PhD., Gillings School of Public Health, University of North Carolina

MySwitzerland.com says:

“The water distributed in Switzerland meets very high-quality standards. Eighty percent of the water comes from underground sources, the rest is taken from the lakes. The establishment of groundwater protection zones makes it possible to distribute half of this water without having to treat it. It can be drunk from every tap without posing a health hazard. Tap water in Switzerland also has a much better ecological balance than bottled mineral water.”

And finally, we see how prized a resource water is to the Swiss as we read this from the Wasser für Wasser (Water for Water) Organization, Switzerland(1):

“Swiss drinking water is of very high quality and meets strict guidelines regarding hygiene and safety. Like any natural product, tap water contains trace substances, but due to the stringent regulations on drinking water treatment, their concentration is at such a low level that it can be drunk without hesitation.

In view of the long-term goal of supplying the Swiss population with natural and healthy drinking water, it must nevertheless be stated: The quality of Switzerland’s drinking water is decisively a product of our use of the resource water. Effective water protection measures and their consistent implementation are essential if we want to ensure the high quality of our tap water for future generations.”

In the process of providing such pure water to their citizens, the Swiss government takes many measures to keep the country’s water resources and environment intact. The country is ranked #1 by the World Health Organization (WHO) for water quality. This is because of the nation’s strict treatment standards and superior natural resources. In fact, Swiss tap water is as pure as its bottled water but it is 500 times cheaper.

The U.S. doesn’t even come close to matching the water quality of Switzerland or several other European nations, for that matter. In fact, the WHO ranks the U.S. currently sixty-fourth in rural drinking water quality and 26th overall. 

Swiss Jura Mountain Water in PHYTO5 Swiss Skincare
Switzerland is known as the water tower of Europe. Most of the largest rivers in Europe are sourced in Switzerland. Eighty percent of Swiss drinking water stems from natural springs and groundwater and the rest comes from lakes. 

Swiss Jura Mountains

The Swiss Jura mountain water in PHYTO5 skincare specifically comes from the Jura(2) mountains. ‘Jura’ is the Celtic word for ‘forest.’

Neuchâtel, Switzerland

The Jura mountains are a sub-alpine mountain range located north of the Western Alps mainly following the course of the France–Switzerland border in the cantons of Basel-Landschaft, Solothurn, Jura, Bern, Neuchâtel, and Vaud. The Swiss lab where PHYTO5 energetic skincare is made, Laboratoire Gibro, S. A., is located in the canton of Neuchâtel. Lakes Neuchâtel, Biel (Bienne), and Morat, connected by canals, are survivors of a former glacial lake in the lower Aare valley located at the base of the Jura Mountains.

Jura mountains near Fleurier, Switzerland, home of PHYTO5’s factory, Laboratoire Gibro

The Jura mountains are rich in mineral and thermal springs. This is because both their tectonic fragmentation and pronounced relief structure allow groundwater to hydraulically rise from great depths to the surface. 

The pristine fresh water used in PHYTO5 skincare comes from a Karst system in the Swiss Jura mountains. Karst topography is a landscape formed from the dissolution of soluble rocks such as limestone, dolomite, and gypsum. It is characterized by underground drainage systems with sinkholes and caves.

Areuse gorges, Switzerland

Underground stream sources from the Jura are many including the Areuse (situated close to Fleurier, Switzerland and PHYTO5’s Laboratoire Gibro), Schüss (Suze), and Birs rivers in Switzerland. 

Areuse ravine, Switzerland

Quality In, Quality Out
If you’ve ever had the occasion to drink tea, coffee or beer, for example, that have been made using ultra high integrity pure water (not the kind of water we buy in the U.S. labeled “Purified”), you will be struck by the remarkable quality and taste in the end product. Water is actually the most important ingredient in all three beverages. When it is very very pure, the beverage product is remarkably delicious. And just as it works in these beverages, so, too, does Swiss water elevate the quality and performance of Swiss-made skincare products. 

Only water that is free of toxins, pollutants and microbes is allowed to be used in the formulation of skincare products. This water would be distilled or purified by the cosmetic manufacturer. But while other skincare companies say they use purified water in their cosmetics content, almost none overall can say they use Swiss Jura mountain water.

In PHYTO5’s case, the lab in Fleurier, Switzerland additionally passes this already pristine water through high tech filters before adding the water to skincare formulations in order to extra-purify it. This water supports your vitality when consumed by osmosis through the skin.

The pure and balanced Swiss Jura mountain water has a similar mission to the premium grade essential oils, extracts and high tech natural compounds that make up PHYTO5 skincare. Its mineral composition encourages tissue regeneration, revitalizes cellular metabolism, and exhilarates the skin’s natural defense system.

The Vibration of Life and Vitality
So we see how completely the water in PHYTO5 Swiss holistic skincare is ultra-pure, nourishing, and life-supporting. And not only is that water already extremely pure, Swiss Jura mountain water emits a higher vibration than water used in cosmetics manufactured in or near big cities and which has been insulted by being transported through big city piping networks. All things carry a vibratory frequency and this concept is especially evident in water.

Evidence of high vibration in a water molecule crystallized

Water is a carrier of vibration—low or high according to its source and its treatment—and that vibratory frequency gets passed on to you when you consume it through drinking or absorbing it through the skin.

Renowned Japanese researcher Masaru Emoto (1943-2014), who proved human consciousness has an effect on the molecular structure of water and who conducted now famous experiments on water purity and vibration said:

“We strenuously observed crystals of tap water, river water, and lake water. From the tap water from rivers and lakes near big cities, we could not get any beautiful crystals [indicating high vibration]… however from the water from rivers and lakes where water is kept pristine from development, we could observe beautiful crystals with each one having its own uniqueness.”

High vibrational Swiss lake water

So the added benefit of PHYTO5 skincare is the higher vibratory frequency of the principle ingredient, pristine Swiss mountain water. That higher vibratory frequency adds to the product and then to your skin.

Water is the Principle Ingredient In Almost All Skincare
All skincare contains some degree of ‘aqua,’ the name utilized on official ingredient lists in the European Union. Water is the most precious and most widely utilized ingredient in the cosmetics industry, often appearing first on the product’s list of ingredients. Depending on the product category, beauty products may contain anywhere from 60% to 85% water on average. Rinse-off products, such as haircare, shower gels or cleansers, may contain up to 95% water.

While it is difficult to determine the exact percentage of water content in a skincare product, if “water” or “aqua” are the first words appearing in the list of ingredients, this means that the product contains more water than any other ingredient.

Water is a primary ingredient in most skincare because it is a universal solvent. Combined with emulsifiers, water can be mixed with denser ingredients such as butters and oils to facilitate the formation of emulsions in creams and lotions. Water also plays an essential role in the extraction and manufacture of many natural raw materials such as plant extracts.

Water plays an enormous role in all phases of the production, supply and consumer usage of skincare products. There is currently a budding conservationist trend in the formulation of skincare products—that of creating anhydrous solid skin and haircare formulations without water. Water-free cosmetics support the reduction and elimination of packaging while conserving water, but water must still be used on the backend by the consumer to activate the product. Still other companies are beginning to opt for using recycled water in their skincare formulations in their efforts to conserve.

There may be potential benefits to solid anhydrous skincare especially if the water that would otherwise have been utilized must go through somewhat rigorous purification processes. But the Swiss Jura mountain water which is the kind formulated into PHYTO5 skincare does not fall into that category since it does not need such rigorous purification processes.

Today, there is a definitely a movement of growing environmental consumer consciousness. More and more people are opting for natural and organic products not only for their own well-being support but for the well-being of the planet. At the same time, we should look to products made that honor the Earth and the very wellspring that gives life to all—water. And nowhere is it found in greater reverence and purity than in Switzerland.

“We forget that the water cycle and the life cycle are one.”

— Jacques Yves Cousteau

Editor’s Note: This article was originally published on July 15, 2022 but has been significantly expanded in this post for freshness and comprehensiveness.

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Endnotes:

1. Wasser für Wasser is the Swiss non-profit organization with a vision to change the way we use water. We are committed to safe access to drinking water and sanitation for all, to raising awareness of the value of clean water and sanitation, and to the eco-friendly consumption of water. 

2. The term ‘Jurassic’ is an adjective of or pertaining to the geological period between the Triassic and Cretaceous periods and comes from the french ‘Jurassique,’ which literally means “of the Jura Mountains” between France and Switzerland whose limestones were laid down during this geological period.

Sources:

Top 10 Healthy Things To Do In Switzerland, March 29, 2016: http://www.healthfitnessrevolution.com/top-10-healthiest-things-switzerland/

Top 10 Countries With the Best Tap Water by Sammy Said; http://www.therichest.com/expensive-lifestyle/location/top-10-countries-with-the-best-tap-water/

Wonder Water: The Value of Water, EuroGeo Surveys: The Geological Surveys of Europe http://www.eurogeosurveys.org/wp-content/uploads/2016/03/Water-Book-Layout_full-low-double-no-print.pdf

– Encyclopedia Brittanica

Sobsey, Mark D, and S Bartram. “Water quality and health in the new millennium: the role of the World Health Organization Guidelines for Drinking-Water Quality.” Forum of nutrition vol. 56 (2003): 396-405.

The Water Scarcity Problem

The lack of broad awareness of water scarcity on a world scale and its consequences for sustaining human life on the planet is a bonafide crisis.

Because we’ve taken water, a gift from the sky, for granted for so long it’s hard to fathom a radical, maybe permanent, absence of water in some places on Earth. These are the traditionally agriculture rich regions that produce food for the world’s population.

The Water Scarcity Problem Evident in the Central Plains of the U. S.

Take the Ogallala Aquifer(1) in the U. S. as a case in point. It’s one of the world's largest aquifers(2) underlying an area of approximately 174,000 square miles in portions of eight states across much of the central plains. It’s a shallow water table aquifer surrounded by sand, silt, clay, and gravel. And it’s seen its water level drop significantly every year since 1969. The natural replenishment from rain and melting snow is insufficient to compensate for the amount of water used year after year. As a result, the water level has fallen about 40 feet.

Large scale extraction for agricultural purposes started after World War II. Today, about 27% of the irrigated land in the entire U. S. lies over the aquifer which yields about 30% of the groundwater used for U.S. irrigation. The aquifer is at risk for over-extraction and pollution. Once depleted, the aquifer would take over 6,000 years to replenish naturally through rainfall. And the problem is generalized as we learn from the worldwide life dot org website:

“Water covers 70% of our planet, and it is easy to think that it will always be plentiful. However, freshwater—the stuff we drink, bathe in, irrigate our farm fields with—is incredibly rare. Only 3% of the world’s water is fresh water, and two-thirds of that is tucked away in frozen glaciers or otherwise unavailable for our use.

As a result, some 1.1 billion people worldwide lack access to water, and a total of 2.7 billion find water scarce for at least one month of the year. Inadequate sanitation is also a problem for 2.4 billion people—they are exposed to diseases, such as cholera and typhoid fever, and other water-borne illnesses. Two million people, mostly children, die each year from diarrheal diseases alone.

Many of the water systems that keep ecosystems thriving and feed a growing human population have become stressed. Rivers, lakes and aquifers are drying up or becoming too polluted to use. More than half the world’s wetlands have disappeared. Agriculture consumes more water than any other source and wastes much of that through inefficiencies. Climate change is altering patterns of weather and water around the world, causing shortages and droughts in some areas and floods in others.

At the current consumption rate, this situation will only get worse. By 2025, two-thirds of the world’s population may face water shortages. And ecosystems around the world will suffer even more.”

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Lack of Leadership and Water Scarcity Worldwide

What’s really infuriating is that all this was predictable. Mitigating measures could have been put in place decades ago but were not because of lack of leadership in most major countries.

Consider that as long ago as the late 80s, Malin Falkenmark wrote an article in Ambio(3) entitled: The Massive Water Scarcity Now Threatening Africa: Why Isn't It Being Addressed?

The water crisis in Africa is, of course, more dire, however it signals problems the U. S. will have to confront if mitigation doesn’t occur immediately.

In the 1989 article, Falkenmark writes:

“Nations depend on precipitation + inflowing waters (rivers and aquifers)— evaporation losses form vegetation and wet surfaces—outflowing water (rivers and aquifers). Self-sufficiency in food production relies on water from rain and technical supplies (irrigation). Continual population growth in Africa cause water consumption levels to go so high that many countries have already reached the water stress level (>500 persons/flow unit). By 2000, 12 African countries with a population of 250 million people will be water stressed. 150 million of these people will live in countries with absolute water scarcity. Tunisia will be beyond the water barrier. By 2025, the total number of water-stressed African countries will be 21 (1.1 billion people). Kenya, Rwanda, Burundi, and Malawi will be beyond the water barrier. Population growth accounts for the difference between 2000 and 2025. Yet many engineers and economists do not accept the existence of water barrier. They do not consider the fact that many African leaders do not have the mechanisms and tools available to meet water demand. This man-induced water scarcity is exacerbated by the fact than many of these countries are in arid climates and at constant risk of intermittent drought… policymakers must develop sound water strategies and integrate them with land management.”

Another sad example of this worldwide crisis is outlined in The Independent’s article, India’s ‘worst water crisis in its history’ is only going to get worse, government think tank says.

“India is suffering from the worst water crisis in its history and around 600 million people face a severe water shortage.

Approximately 200,000 people die every year due to inadequate access to clean water and it’s “only going to get worse” as 21 cities are likely to run out of groundwater by 2020.

In the longer term, the under-supply will become even more acute in the South Asian nation, as demand increases with the 1.4 billion population growing at a rate of around 1 per cent.

By 2030, the country’s water demand is projected to be twice the available supply the Niti Aayog report reads. “[This will cause] severe water scarcity for hundreds of millions of people.”

Addressing the Water Scarcity Problem Now

The water scarcity problems is an urgent global issue that requires immediate action both in the U.S. and worldwide.

Increasing population growth, climate change, and unsustainable water management practices are exacerbating this crisis, threatening agriculture, health, and economic stability.

In the U.S., regions like the Southwest are facing prolonged droughts that jeopardize water supplies, while many developing countries struggle with inadequate infrastructure and access to clean water.

To address these challenges, it’s essential to implement efficient water conservation techniques, invest in innovative technologies for water reuse and recycling, and promote policies that encourage sustainable water use.

Collaborative efforts between governments, communities, and organizations can pave the way for more resilient water systems, ensuring future generations have access to this vital resource. The problem is governments are not meeting communities and organizations to address the water scarcity problem on a significant enough scale.