There’s a definite trend toward mainstreamification of spa culture in 2017. It’s not just the rich woman who visits the day spa or spa resort. It’s millennials to a large degree, but it’s also teen- and college-age clients, men, in fact, families, and the average person on the street.
Maybe everyone’s beginning to realize that a day spa can be a place where health, wellness and serenity is encouraged and sometimes taught. Spas have the potential to encourage a more conscious lifestyle for their clients. This actually means that integrity and authenticity oriented spas are vital components to today's culture.
Spas can help keep people healthy and happy especially if the focus of their services is holistic and mindful, and this is exactly what today’s millennials are after. They tend not to be looking for surgeries, pharmaceuticals and clinics. They want natural, plant-based, non-toxic, and genuine self-care. Botox and plastic surgery is not really even in their frame of thinking. (This trend is not restricted to millennials alone either.)
To be honest, millennials tend to go for immediate gratification, too, but in an integrity spa, the gratification they seek will not be an issue. Facilities offering authentic serene environments that bring nature into the spa through their skincare product lines will have no problem serving the discriminating younger client of 2017.
Natural product lines actually have more to offer clients of any age especially if the products contain premium grade natural essential oils such as in PHYTO5 skincare. This is eloquently explained by the following statement by Erich Keller:
“The flower's oils are easily dissolved by the sebaceous fat, and their molecules are so small that they can actually penetrate the skin to reach the lowest level and even affect the deeper tissue and organs." – Erich Keller, Aromatherapy Handbook for Beauty, Hair, and Skin Care: A Guide to the Use of Essential Oils for Beauty and Healing
Spa-goers of today want to achieve real beauty from the inside out and an enhanced sense of well-being. This can only be accomplished by practicing a more natural, conscious lifestyle. Spa facilities can position themselves to not only support this wellness lifestyle but be a go-to source for knowledge of it.
In addition, the natural simultaneous aromatherapeutic benefits offered by the holistic spa of 2017 will definitely provide quick well-being gratification for all ages and both men and women.
There is a current trend which spas are now realizing where slightly more mature clients are beginning to seek ways of aging gracefully. As an example, ultra successful cosmetics manufacturer Cindy Joseph, age 64, who in her younger days was a much sought after makeup artist, now counsels older women on how to wear very little makeup and look and feel beautiful. In fact, Cindy’s approach is not so much the traditional "anti-aging-at-all-cost" approach but a celebration of natural and graceful aging.
Additionally, more than aging issues, more mature women are becoming concerned about hyper-pigmentation more than they are concerned about lines and wrinkles. This is a definite current trend in the spa industry.
If a spa can provide chakra and vital energy balancing, this is an enormous plus this decade as open-minded spa-goers such as millennials and younger are gravitating in droves to yoga and Reiki.*
A principle reason why spa culture is so much more enjoyed today by the mainstream is the physical touch they give their clients in a quiet and serene atmosphere that gives a respite from the stress of modern life. If more people could find a way to visit their local holistic spa somewhat regularly, our population would be happier and healthier overall by virtue of the physical caring touch of their therapists, enhanced by the quiet, relaxing and regenerating atmosphere of the better spas.
Essentially, a spa or skincare practice has the very real potential to offer proactive wellness services resulting in marked enhancement in the lives of their clients. It would include balanced vital energy, and a balanced emotional state. Today’s natural spa directly contributes to the enjoyment of life and well-being emerging from a natural approach to life and that’s everything the discerning spa client of 2017 is seeking).
*a healing technique based on the principle that the therapist can channel energy into the patient by means of touch, to activate the natural healing processes of the patient's body and restore physical and emotional well-being. –Oxford American Dictionary